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useful software titles, interesting gadgets, and a variety of other products that can make your work
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Brand Warfare: 10 Rules for Building the Killer Brand
David F. D'Alessandro
Rating:
Powerful lessons on how to build and sustain your own "killer brand".
Creating and sustaining a good brand is the most complex and perilous task any business will ever face, yet nothing is as misunderstood. Under the direction of marketing wizard David D'Alessandro, John Hancock transformed itself from a sleepy old life insurer into a leading financial services giant, with a sustained 20% annual rate of growth. In Brand Warfare, D'Alessandro draws on his personal experience as a brand-builder and examples from America's smartest and most foolish corporations, developing principles that you can use in any market. At the same time, he creates an entertaining picture of the marketing business with anecdotes that convey a keen sense of the absurdities of corporate life, balanced by a tremendous respect for the consumer.
This tough-minded, funny, and refreshingly candid book gives you a proven roadmap for marketing success as you learn:
Why every business needs a good brand to compete
Why consumers need good brands as much as good brands need them
Why sycophancy from the agency and meddling from inside the company will sink your campaign every time
About sponsorship: how to avoid being taken, and how to make the investment pay for your brand
Why it's as important to market your brand to your employees as it is to your customers
Why every business decision should be filtered through the prism of the brand
Gladiator: Music from the Motion Picture
Hans Zimmer, Lisa Gerrard
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Most modern Hollywood films have musical "temp tracks" laid in as they're edited, usually classical standards or music from other soundtracks that helps shape the dramatic and emotional intentions of works in progress. Sometimes these temp tracks become the score (as in "2001"), but more often they serve as a template for the film's eventual scorer. That said, we'll boldly climb out on a limb and opine that director Ridley Scott was listening to a whole lot of Holst's The Planets as he was cobbling together his modern gladiator epic. Credit Hans Zimmer for taking "Mars, the Bringer of War" and hammering its familiar harmonic and rhythmic Sturm und Drang into something serviceably fresh; cohort Lisa Gerrard generally handles the more ethereal, atmospheric passages. As epic in scope as its thematic inspiration (and with enough occasional nods to "authenticity" to make it work), this is nonetheless a work of often surprising nuances, and one that recasts the traditional heroic orchestral score in deliciously dark and ominous tones. Warning: repeated listening may inspire the invasion of neighboring countries.
(Review by Amazon.com)
Palm m100 Handheld
Rating:
If you're new to the world of handheld organizers, the Palm m100 may just be the right fit for you. Under the hood, the Palm m100 features much of the same great software and options we've come to expect from Palm, such as scheduling and contact applications and an infrared port to beam information to other Palm users. But Palm has added some new features to both the engine (which runs Palm OS 3.5) and the chassis.
The first thing you notice is the new sleek, curvy design, which helps make it fit more snugly and comfortably in your hand. At just 4.4 ounces, the m100 is far lighter than the Palm III series but features essentially the same dimensions (4.66 by 3.12 by 0.72 inches). You can personalize your m100 by snapping off the faceplate and replacing it with different-colored accessory faceplates. The Palm m100 also includes a removable, double-hinged flip cover, which, with the flick of the wrist, opens like an original Star Trek communicator. (Review by Amazon.com)
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Palm m100 Handheld
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If you're new to the world of handheld organizers, the Palm m100 may just be the right fit for you.
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elcome to DEI's online bookstore, built in association with
Brand Warfare: 10 Rules for Building the Killer Brand
Gladiator: Music from the Motion Picture
Palm m100 Handheld
