Visionary Leadership at SHo SHo Research is a market and opportunity assessment company focused on providing information about how businesses use and can be expected to use the Internet and Internet technologies. The company leverages the Internet as an information collection and distribution infrastructure by aggregating and disseminating real-time use information collected from within participating organizations. Founded in 1999, the company is headed by Founder and President, Stephen Auditore, founder and former president of Silicon Valley based Zona Research, Inc., a leading market research and analyst company focused on the Internet. SHo generally participates in the market for information technology (IT) market research focusing on the commercial Internet. The company’s position in this market is as a provider of near real-time information; and assessments and services based on that information. The company offers standard and customized information, and advisory services. It differentiates itself from its competitors by virtue of basing its products and services on its real-time collection of information. Information collected and generated is bundled into standard services offered for an annual subscription fee. Advisory services are defined and priced based on customer requirement. Key customers for the company’s products and services are expected to be Internet technology providers and companies using Internet technologies. Those organizations will use the company’s products as planning aides or best practices analysis tools.