What It Means to be An Internet Company – Part 1

1. What It Means to be an Internet Company
2. Structural
3. Psychological
4. Organizational
5. Technological
6. What Does It All Mean?
The fundamental essence of an Internet company is IP2: Internet protocol + intellectual property. Above and beyond that, however, there are some specific attributes of organizational and organization-member behaviors and attitudes that can be ascribed as being more or less consistent with possessing a sufficient degree of Internetness. Please note that there are no verities contained within this document, simply an assemblage of attributes and behaviors that have been gleaned from observing companies within this industry for a number of years.

Internet: (n) connectivity and computing potential afforded by an organic, fail-safe, global network of computers, devices, applications and people exchanging information.

Internetness: (adj) a natural or learned propensity to use the Internet and Internet-based products and services to facilitate and enhance personal and organizational existence.


Part 2 - Structural