In the Pipeline is a continuously produced electronic analysis of pre-IPO companies that we see emerging in the various sectors of the electronic economy. We interview executives from the companies, and perform secondary research on the company’s technology, market, and competition. Each analysis includes: overview of the business technology market opportunity competition how it makes money sho’s assessment of the company’s future In the Pipeline is freely distributed by the sho-research Web site. To subscribe to In the Pipeline please click here . If you have any questions about companies reviewed In the Pipeline, please contact sho research at 312-555-1234 or email us at pipeline@sho-research.com. From Niche Player to Virtual Mall Developer: Mercantec Lays the Foundation for an E-Business Platform No Devo Here: Whiplash Snaps Travel Industry to Attention