Mercantec: Technology (Part 6 of 8)


1. Mercantec
2. Strategy
3. Opportunity
4. Business Model
5. Market Assessment & Competition
6. Technology
7. Risks
8. Net/Net

Technology

Mercantec possesses several unique technological advantages: first and foremost is the speed and efficiency with which a merchant using the company's SoftCart product can set up an online store. According to Mercantec, the basic product can be installed in less than three minutes. This is possible because the system is database agnostic - SoftCart does not require any particular DBMS to be present or loaded. Mercantec has created this product with its own small-store optimized data management system that is operating system independent.

This is both a bane and a benefit. The benefit is the ease of loading and system independence. A slight bane is the upper limit on the size of store that can be handled (around 7,000 unique items). If the store is larger than this, Mercantec incorporates DBMS-specific SQL queries into the catalogue interface. Because the preponderance of SoftCart users sell less than 500 items in their shops, running into the upper bounds of the system is not a common occurrence.

Part 7 - Risks