Mercantec: Opportunity (Part 3 of 8)
Opportunity
Mercantec is taking advantage of several conditions that exist in
the online retailing market. These are:
- A large percentage of online shoppers are frustrated by the
online retail experience.
- The cost of angering an online shopper can be especially
dangerous, as it could jeopardize a company's existing "offline"
brand relationship.
- There are many point products but few fully integrated
commerce architectures.
- A collection of online retailers operating from a common
e-business platform can realize synergies not available to each
business individually.
- No one really owns the virtual mall concept yet.
Part 4 - Business World
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