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FiNetrics™ and BrightLane.com to Join Forces to Form Industry's Premiere
Financial Super-Hub for Small- to Medium-Sized Businesses
Agreement to deliver first all-encompassing online financial source
to jump-start high-growth companies
CHICAGO - JUNE, 15, 2000 - FiNetrics, Inc., an Internet company developing
an online Financial EcoCenter™ for small- to medium-size businesses,
and BrightLane.com , an online business center that provides administrative
business services which is funded in part by First Union Private Capital,
Inc., today announced their intent to enter into a business combination
to create the premiere Internet financial super-hub for small- to
medium-sized businesses.
The combined company will deliver an online resource that enables
small- to medium-sized businesses to easily and efficiently manage
most aspects of their financial and administrative operations. The
transaction is subject to customary conditions, and the two privately
held companies will announce details of the transaction at a later
date.
"Pooling our resources will enable FiNetrics and BrightLane.com to
launch an exciting new venture that will immediately become a formidable
force in the online financial services industry," said T. Stephen
Johnson chairman of BrightLane, a finance industry veteran and the
founder and chairman of NetB@nk, one of the first Internet banks.
"Our combined teams will comprise some of the most experienced and
knowledgeable minds in the financial and technology industries. Combining
FiNetrics' financial expertise with BrightLane's quality business
services will enable us to offer customers a one-stop-shop featuring
an expansive suite of 'big business' solutions designed to meet both
the financial and administrative requirements of small-to medium-sized
companies."
By uniting the companies, the new entity will solidify their mutual
strategy to deliver a full-complement of powerful, integrated financial
solutions for the small- to medium-sized business market so that they
can manage financial and administrative operations efficiently online.
Financial services offered to small- to medium-sized businesses will
include:
- Accounting and Tax Services
- Business Process Outsourcing
- Internet Accounting Application
- Recruiting, Payroll, Benefits and 401(k)
- Banking and Brokerage
- Procurement and Leasing
- Internet Service Provider
- Insurance Products
- Lending and Credit Cards
- Collection and Credit Services
About BrightLane.com
Based in Atlanta, Ga., BrightLane.com (www.brightlane.com)
brings state-of-the art technology expertise, products, and services
to small business customers. It offers an online business center
for businesses where members generate buying clout, and membership
is free. BrightLane.com provides online banking, Internet service
provider and web hosting services, payroll processing, recruiting
resources, office products, and insurance solutions to small companies
so that they can focus on core competencies and growing their businesses.
Since its inception in April 1999, Brightlane.com has assembled
a well-respected group of strategic partners to continue its fast-paced
growth and service offering to businesses. BrightLane.com is the
creation of T. Stephen Johnson, founder of NetB@nk, and Vinson Brannon,
BrightLane.com President and CEO.
About FiNetrics
FiNetrics, Inc., is an online Financial EcoCenter that provides
a comprehensive suite of integrated web-based financial applications
and services to small- to medium-sized businesses. The FiNetrics
EcoCenter will consolidate and integrate the fragmented financial
services market for the small- and medium-sized business customer
into a single resource offering accounting and tax, banking, insurance,
leasing and payroll solutions, freeing businesses from costly investments
in the technical and human infrastructure to support such systems.
For additional company or product information, please visit the
website at www.FiNetrics.com.
About First Union First Union (NYSE: FTU), with $254 billion in
assets at March 31, 2000, is a leading provider of financial services
to 16 million retail and corporate customers throughout the East
Coast and the nation. The company operates full-service banking
offices in 12 East Coast states and the District of Columbia and
full-service brokerage offices in 41 states. Online banking products
and services can be accessed through www.firstunion.com.
FiNetrics
is a registered trademark of FiNetrics, Inc. BrightLane.com is a
registered trademark of BrightLane.com. All other trademarks are
the properties of their respective companies.
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