January 1, 2003:
Doug Elwell, Inc. Announces New
Integrated Marketing Initiative
JANUARY 1, 2003
FOR: Doug Elwell, Inc., Wheaton, IL
CONTACT: Doug Elwell, President
Phone: 630-665-1595
Cell: 630-750-2467
Fax: 630-665-1373
Email: info@dougelwell.com
Website: http://www.dougelwell.com
FOR IMMEDIATE RELEASE
Doug Elwell, Inc. Announces New Integrated Marketing Initiative
WHEATON, IL, January 1, 2003 — Doug Elwell, Inc. (DEI), a client-focused communications consulting company, is pleased to announce our new integrated marketing initiative. With this new initiative will come a host of new integrated marketing communications services that will aid
our growing community of clients in building and growing their brands over the long term.
More than just a website design firm, Doug Elwell, Inc. is now a full-service, integrated marketing agency, interested in helping our client community take their brands to the next level. To achieve this goal, we have developed several levels of services designed to meet their specific needs:
DEI StandardsSM — Our level three standard services — web, multimedia, print and promotional design — are our cornerstone services that form the foundation of the rest of our service offerings.
DEI Integrated MarketingSM — Our level two integrated marketing services build upon our standard services by coordinating them together and adding market research, analysis and branding to create an effective marketing strategy for our clients.
Strategic Development of Enterprise IntelligenceSM (SDEISM) — Our level one, capstone service offering — our Strategic Development of Enterprise Intelligence (SDEI) initiative — leverages the full spectrum of DEI's knowledge and experience to take your brand to the ultimate level.
>>Click here,
call 1-630-665-1595 or email us at
info@dougelwell.com
to learn more about DEI can take you to the next level.
About Us
Doug Elwell, Inc. (DEI) is a client-focused communications consulting firm that provides comprehensive, integrated marketing communications solutions to businesses and organizations of all types. From simple web, multimedia, print and promotional design, to the more advanced disciplines of integrated marketing, branding, advertising, and applications development — culminating in our new Strategic Development of Enterprise Intelligence (SDEI) initiative — Doug Elwell, Inc. provides our community of clients with complete, customized solutions to help their businesses grow and prosper over the long term.
In order to provide our community of clients with quality services at affordable prices, DEI leverages a network of highly experienced freelance professionals and small businesses from throughout the Chicagoland area. This method allows us to provide our clients with quality solutions at prices much lower than that associated with typical Old Economy web development companies. DEI also provides our community of clients with ongoing services, support and advice based upon sound, proven strategic planning to help them grow and adapt to changing conditions over time. Additionally, as a result of becoming a member of the newly emerging DEI Community, each new client gains special access to a select group of pre-qualified businesses and organizations. This allows them to leverage the services of the many quality vendors within the community, to the mutual benefit of all.
FOR MORE INFORMATION
Contact Doug Elwell at:
Phone: 630-665-1595
Cell: 630-750-2467
Email: info@dougelwell.com
Website: http://www.dougelwell.com
Brand Warfare: 10 Rules for Building the Killer Brand
David F. D'Alessandro
Rating:
Powerful lessons on how to build and sustain your own "killer brand".
Creating and sustaining a good brand is the most complex and perilous task any business will ever face, yet nothing is as misunderstood. Under the direction of marketing wizard David D'Alessandro, John Hancock transformed itself from a sleepy old life insurer into a leading financial services giant, with a sustained 20% annual rate of growth. In Brand Warfare, D'Alessandro draws on his personal experience as a brand-builder and examples from America's smartest and most foolish corporations, developing principles that you can use in any market. At the same time, he creates an entertaining picture of the marketing business with anecdotes that convey a keen sense of the absurdities of corporate life, balanced by a tremendous respect for the consumer.
This tough-minded, funny, and refreshingly candid book gives you a proven roadmap for marketing success as you learn:
Why every business needs a good brand to compete
Why consumers need good brands as much as good brands need them
Why sycophancy from the agency and meddling from inside the company will sink your campaign every time
About sponsorship: how to avoid being taken, and how to make the investment pay for your brand
Why it's as important to market your brand to your employees as it is to your customers
Why every business decision should be filtered through the prism of the brand
Gonzo Marketing: Winning Through Worst Practices
Christopher Locke
Rating:
The coauthor of the no-more-business-as-usual blockbuster
The Cluetrain Manifesto — which basically told Net-age marketers to stop talking at their markets and start conversing with them — follows up with a book that's more a highly entertaining, nimbly erudite screed against our current mass-market, mass-media culture than it is a recipe book for e-commerce marketing success in the post-cyberboom era. Writing in a paler imitation of the profanely irreverent, freely associative "gonzo" journalism style pioneered by his obvious idol
Hunter S. Thompson,
Locke starts with the by-now-familiar idea that old-style mass-marketing "broadcast" advertising just won't work on the Web. Indeed, he says, conventional print-ad tactics as embodied online by banners and pop-ups might actually generate more ill will than sales, and that's why companies must use the Web to somehow enjoin their products and services to the quirky niche interests of the gazillion individual cybercommunities (or "micromarkets") whose greatest advantage for marketers is how freely and speedily their members talk among themselves, touting a brand when and if it's truly deserved.
The Virtue of Prosperity:
Finding Values In An Age Of Techno-Affluence
Dinesh D'Souza
Rating:
In The Virtue of Prosperity, former White House policy analyst Dinesh D'Souza offers the first
in-depth analysis of the spiritual and social crisis that has been spawned by the New Economy and
new technologies.
The chief problem societies have faced "since the time of the Babylonians," writes Dinesh D'Souza,
has been the problem of scarcity. "But now that age has passed, and America has a new problem: coping
with prosperity." It's a good problem to have, but also a serious, even debilitating, one. "The moral
conundrum of success," the author continues, means that all too often, "the body is flourishing, but
somehow the soul still feels malnourished." D'Souza is well known for his bestselling conservative
books
Illiberal Education,
The End of Racism,
and
Ronald Reagan.
On these pages, however, he seems to
set politics aside to ask deep questions about the meaning of life in a world of material abundance.
(Review by Amazon.com)
The Monk and the Riddle:
The Education of a Silicon Valley Entrepreneur
Randy Komisar, Kent L. Lineback (Contributor)
Rating:
Prospective entrepreneurs may think they know everything there is to know about starting a business in Silicon Valley. They can draw up business plans, have meetings with venture capitalists, maybe even get funded and actually launch a start-up. However, in The Monk and the Riddle, Silicon Valley sage Randy Komisar reasons that's only half the equation for success. And it may not be the important half. Komisar has worked with a number of companies — Apple, LucasArts Entertainment (the gaming division of George Lucas's empire), and WebTV among them — and has come to a rather startling conclusion: if you can't see yourself doing this business for the rest of your life, don't start it. In other words, he wants to see passion and purpose in business, not just spreadsheets and a by-the-numbers business model.
To illustrate, Komisar takes the reader through a hypothetical Silicon Valley start-up, with an eager entrepreneur named Lenny trying to get funding for an online casket-selling business. As Komisar helps Lenny find the real purpose of the business, the passion behind the revenue projections, he reflects back on his life as an entrepreneur. Komisar emerges as a master storyteller, the kind of guy you'd feel honored to share a bottle of wine with. And you believe his conclusion: "When all is said and done, the journey is the reward." It's great if you've made billions on the journey, but the important thing is that you do something you can truly throw yourself into.
(Review by Amazon.com)
Burn Rate
Michael Wolff
Journalist Michael Wolff is a recognized pioneer in the business of cyberspace, meaning he has been developing products and services for the online world since the dark ages of 1994. During the intervening years, however, not all the activities he engaged in, nor all the people he dealt with, left a pleasant taste in his mouth - although, to be sure, his cumulative adventures certainly have been very lucrative.
In Burn Rate: How I Survived the Gold Rush Years on the Internet, Wolff pulls few punches as he candidly and methodically recounts the single steps forward and multiple steps back that marked his experiences while trying to transform a fledgling print media enterprise into a towering New Media colossus. After developing a series of
"NetGuide"
books that proved hugely successful, he attempted to transfer the concept to a variety of online offshoots and in so doing connected with
Wired
magazine, Time-Warner's Pathfinder, the late Robert Maxwell's media empire,
AOL
, assorted venture capitalists, sundry competitors, and numerous would-be partners. Burn Rate is a fascinating tale
that might best be characterized by the old adage that warns us to "be careful what we wish for, for we just might get it."
(Review by Amazon.com)
Disclaimer: Doug Elwell, Inc. will not post any items that have a rating of less than "Good", unless
otherwise noted. Items without ratings have not been directly reviewed by DEI staff.
DEI's online Shop is provided for the convenience of our customers; all complaints dealing with product
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